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Masters to expand TV window in 2025, adds new sponsor to mix

By admin Sep18,2024

Golf fans can rejoice: there will be more coverage of the 2025 Masters to enjoy in April.

Fred Ridley, chairman of Augusta National Golf Club and the Masters Tournament, announced Tuesday that CBS Sports will expand coverage hours of the tournament on Saturday and Sunday beginning in 2025.

In partnership with CBS Sports, the 2025 Masters will debut five additional hours of live coverage of the third and final rounds, stretching the total to 14 hours of weekend coverage on CBS and Paramount+, in addition to their digital feeds Thursday through Sunday.

CBS and Paramount+ will air the Tournament live from 2:00 – 7:00 p.m. ET on Saturday, April 12 and Sunday, April 13, which is an increase of one hour for Saturday’s third round. Additionally, two hours of live coverage have been added on both Saturday and Sunday to air on Paramount+ from Noon – 2:00 p.m. ET. Commercial time per hour will remain unchanged at four minutes.

“The Masters Tournament has had the great fortune of enjoying an extraordinary relationship with CBS Sports for nearly 70 years,” said Ridley in a press release. “Alongside our friends at the network, we are pleased to extend the Tournament’s weekend coverage and ultimately deliver more live golf for Masters fans.”

Ridley also announced that Bank of America will join AT&T, IBM and Mercedes-Benz, who each have extended their relationship, as Champion Partners. Delta Air Lines, Rolex and UPS have returned as Tournament Partners.

“Through Bank of America’s support of our community initiatives and amateur events, they have become an impactful and committed partner in our organization’s mission in Augusta and around the globe,” said Ridley. “Today’s announcement celebrates an expansion of our relationship, and we are delighted to welcome Bank of America to our valued family of Masters Tournament partners, which together will strengthen the Tournament for many years to come.”

Bank of America previously has served as a Proud Partner of the Augusta National Women’s Amateur since the inaugural Championship in 2019, as well as the Latin America Amateur Championship and Asia-Pacific Amateur Championship since 2022.

The 2025 Masters Tournament is scheduled for April 7 – 13. Scottie Scheffler is the defending champion.

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